LASU Journal of Employment Relations and Human Resource Management
(LJERHRM)
ISSN: 2705-3482
Volume 4, No. 2, 2023
Pages 45-57
DOI: 10.36108/ljerhrm/3202.04.0240
ENTREPRENEURSHIP ATTITUDE AND RISK ATTITUDE OF SELECTED MARKET WOMEN IN THE HINTERLANDS OF LAGOS, NIGERIA
Olajide Clement JONGBO
Department of Business Administration, Faculty of Management Sciences
Lagos State University, Ojo, Lagos, Nigeria
jongbo_lajide@yahoo.com
&
Sunday Stephen AJEMUNIGBOHUN
Department of Insurance, Faculty of Management Sciences,
Lagos State University, Ojo, Lagos, Nigeria
sunday.ajemunigbohun@lasu.edu.ng
Abstract
Boosting entrepreneurial attitudes and capacities of women entrepreneurs is imperative for both national and global upliftment. This study examined the effect of entrepreneurial attitude on risk attitudes of selected market women in Lagos State, Nigeria. The study employed a survey approach cum multiphase sampling technique. Descriptive statistic, Friedman’s rank test and multinomial logistics regression analysis were adopted in the data analysis. This study contributes immensely with the tabular and graphical models that explain the metrics for entrepreneurial attitudes among selected market women; and thus, the relationship that subsist between entrepreneurial attitude and risk attitude of selected market women in Lagos State, Nigeria. The study established the relationship between entrepreneurial attitude and risk attitude of market women using a multinomial logistic regression. The study recommended that risk management guidelines be designed to assist women entrepreneurs in their managerial capacities to handle risks. Also, more enlightenment should be yearned for by women entrepreneurs in the areas of entrepreneurship creation, operation and accomplishments. Government, on their side, should encourage entrepreneurship at all levels; to engage more of female gender. The study contributed to knowledge by filling the methodological and literature gaps
Keywords: Entrepreneurial attitude, entrepreneurship education, risk attitudes, market women, Nigeria