LASU Journal of Employment Relations and Human Resource Management
(LJERHRM)
ISSN: 2705-3482
Volume 6, No. 1, 2026
Pages 1-19
DOI: 10.36108/ljerhrm/6202.60.0110
Assessing the Impact of Personal Value Orientations on Sustainable Intrapreneurial Intentions of Employees in the Fast-Moving Consumer Goods Industry
Odunayo Paul SALAU1*, Titilayo Joy OWOLABI2, Opeyemi Olunike JOEL1 & Adebukola DAGUNDURO1
1Department of Employment Relations and Human Resource Management, Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria
2Department of Business Administration and Marketing, Babcock University, Ilishan, Ogun State, Nigeria
Abstract
Family, culture, religion and workplace context shape personal values. These fundamental drivers affect human behaviour and moral decisions, but there is little information regarding their impact on sustainable intrapreneurial intentions of employees in business environments. The reason behind individuals thinking and acting as entrepreneurs, either in isolation or in groups, in organisations, is a major issue to researchers and leaders who wish to encourage innovation internally. This research paper examined the connection between personal value orientations and sustainable intrapreneurial intentions of employees. It examines the role of values in determining the attitudes, behaviours, and decision-making in the workplace. A survey design was adopted, involving a sample of 300 respondents drawn from selected Fast-Moving Consumer Goods (FMCG) companies in Lagos State, Nigeria. A structured questionnaire (soft and hard copies) was used to collect data and Structural Equation Modelling (SEM) was used to analyse the data. Findings indicate that four dimensions of core personal values, namely; conservativeness, openness to change, self-enhancement and self-transcendence have a significant correlation with sustainable intrapreneurial intentions. The study revealed that conservation significantly influences employees’ sustainable intrapreneurial intentions, with a path coefficient of β = 0.198, t = 2.599, and p = 0.010, indicating a positive and statistically significant relationship. The effect of openness to change on sustainable intrapreneurial intentions was positive and significant (β= 0.135, t = 2.220, p= 0.027). The analysis proved that there is a significant correlation between sustainable intrapreneurial intentions and self-enhancement (β= 0.186, t = 3.333 and p = 0.001). Selftranscendence significantly influenced sustainable intrapreneurial intentions (β = 0.317, t = 4.212, p = 0.001). The structural model reveals that self-enhancement (β = 0.278, p <0.001), openness to change (β= 0.244, p <0.001), and self-transcendence (β= 0.216, p =0.009) significantly predict personal values, with 46.6 percent of the variance in personal values (R2= 0.466). The strongest. predictors were self-transcendence (universalism and benevolence) and conservation (conformity and security), while the weakest predictor was openness to change. Practically, this study provides valuable insights into how aligning employees’ personal values with organisational goals can enhance intrapreneurial behaviour and drive innovation within the FMCG sector.
Keywords: Personal Value, Sustainable intrapreneurial intentions, Orientation, Beliefs, Attitudes